喜茶首度合作导演小策,这部520喜剧片你还没看过吗?
时间:2022-05-22 15:00:25阅读:42316次来源:快看影视 喜茶首度合作导演小策,这部520喜剧片你还没看过吗?
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5月20日因谐音“我爱你”已经演变成情侣表白,新人领证、举办婚礼的“好日子”。在这天,新茶饮开创者和推动者喜茶携手B站百大UP主导演小策发布《喜一下》短片,通过一对新人的爱情故事表达出一杯喜茶承载、传递的喜悦。
短片一经发布,在微博、微信朋友圈、B站等平台迅速流传开来,引起网友热议。有观众评论,看到了自己和对象相处的样子,非常有共鸣。
导演小策为喜茶上演婚礼“喜”剧,《广场往事》三炮惊喜亮相
一直以来,喜茶始终警惕无聊和套路,通过不断创新产品和服务等方式为大家带来喜悦;而导演小策拒绝模板化、坚持创作,用黑色幽默风格的短片作品给观众带来喜悦。以“喜悦”为连接点,双方一拍即合,携手创作了这部喜剧短片《喜一下》。
导演小策原名张策,是B站著名导演、编剧,创作了《广场往事》《朱一旦的枯燥生活》等系列短片,擅长从日常生活中挖掘创作灵感,并以独特的喜剧呈现方式著称。因为在《广场往事》中的出演而走红的演员三炮,也在《喜一下》中带来了熟悉的小策式笑点,更加丰富了全片的幽默色彩。
《喜一下》的故事开始于一场婚礼,进行中的仪式被三炮扮演的大爷打断,大爷以新娘全程没有笑为依据,认为这对新人并不合适,坚持“反对这门婚事”。在危机时刻,新郎通过亲手调出一杯了新娘喜爱的喜茶来表达了自己的心意、澄清误会,让婚礼顺利进行,而喜茶也成为贯穿两人爱情故事的重要见证。
导演小策运用自己擅长的反转幽默巧妙地将喜茶融入故事情节,让观众会心一笑的同时,感受到来自故事情节和喜茶产品所承载的喜悦。
创作灵感源于生活经历,《喜一下》传递真实喜悦情绪
520因美好寓意成为很多新人领证结婚、举办婚礼的“大喜之日”,这也是生活中极具代表性的“喜悦”。而喜茶品牌名所带来的联想,也使其相关产品和周边常被用在婚礼伴手礼等场景中,传递“喜悦”。喜茶这支《喜一下》短片中男主女角的故事,正结合了小策自身婚礼经历以及喜茶粉丝的爱情故事。
今年520恰是小策与妻子相识9周年纪念日,在接受《NYLON尼龙》杂志采访时,小策坦言这次和喜茶的合作也是他重温婚礼喜悦记忆的过程。小策回忆到,结婚时因预算紧张,为了给妻子创造独特的婚礼记忆,他亲手做了一双水晶鞋送给妻子,上面的水晶是小策一颗颗粘上去的,这让妻子十分感动并铭记在心。另外,喜茶粉丝用喜茶表白、策划喜茶元素的婚礼等故事也给了小策灵感,启发他设计出让新郎在婚礼上给新娘亲手制作喜茶的情节。
据了解,喜茶携手导演小策创作发布的短片《喜一下》,是其520品牌Campaign的关键动作之一。短片中新郎为新娘亲手制作的喜茶,其实正是喜茶联名导演小策在520节点推出的限定特调产品“灭火杨梅油柑”。这款产品以新鲜可口的当季杨梅碰撞拥有回甘特点的油柑,口感清爽,成为520当天的喜茶新CP。
除了在《喜一下》短片中见证婚礼之“喜”,喜茶在520当天专程联合深圳、西安、成都、武汉4座城市共5个民政局的婚姻登记处开展“大喜之日”快闪赠饮活动。前来登记结婚的新人不仅可以获赠灭火杨梅油柑等饮品和瓶装的喜茶杨梅绿妍果汁茶,还能领取专属“囍”版限定徽章。
本次借势520节点,喜茶通过《喜一下》短片、特调新品、民政局联合快闪活动等形式来集中传递喜悦情绪,将“喜悦之茶”推向消费者的日常生活。一直以来,喜茶坚持以质优价平的产品,为消费者带来轻松和喜悦的体验,在不断深化与消费者情感联结的过程中,也推动新茶饮走向更加广大的群体。
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