“加油”之旅正式启程一起找寻记忆中妈妈的味道

时间:2022-10-21 15:00:27阅读:98307
10月20日22:00,公益纪实类节目《加油!小店》在东方卫视准时播出。节目紧扣民生主题,聚焦城市中的各类小店,由两地青年组成6人“加油团”进行实地考察,用真实行动帮助小店找到
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“加油”之旅正式启程一起找寻记忆中妈妈的味道
“加油”之旅正式启程一起找寻记忆中妈妈的味道
1/5

10月20日22:00,公益纪实类节目《加油!小店》在东方卫视准时播出。节目紧扣民生主题,聚焦城市中的各类小店,由两地青年组成6人“加油团”进行实地考察,用真实行动帮助小店找到适合自己的经营之道。

循着记忆中妈妈的味道 让正宗港味扎根上海

首期节目中,“加油团”来到的是一家港式烧腊店——蓁丰道。小店的店主周师傅从十三四岁起就开始接触烧腊这门手艺,有着五十多年的从业史,是香港赫赫有名的“明星大厨”。离开香港,将店铺的地址选在上海这座城市蕴含着周师傅自己的情怀。周师傅的妈妈是上海人,幼时他便经常听妈妈提到上海弄堂口的豆浆油条,老式早餐店里的春卷皮、馄饨……妈妈在世时也经常给他做上海美食,虽然自己厨艺高超,周师傅仍然发自肺腑地感叹道“世界上人人公认的厨师就是妈妈”,妈妈的味道才是世上最好的味道。“加油团”涂毓麟在得知周师傅来上海创业的心路历程后,想帮周师傅找寻记忆中那份独一无二的妈妈的味道。他带着周师傅寻访各个老字号,品尝萝卜丝月饼、生煎包、葱油拌面等特色美食,找寻正宗的上海味道,感受与妈妈之间血脉亲情上的连结。

周师傅对上海充满感情,他将自己积攒了五十多年的经验和手艺带到这里,在妈妈的家乡开了这样一家带有妈妈味道的烧腊店。在这里,周师傅用心做着每一份餐,确保产品口味正宗品质上乘。烧鸭腿色泽金黄,油脂饱满;叉烧表皮略焦,味道正宗;梅子酱色泽透亮,口感清爽。小店在上海落地后还根据当地人的口味在菜品上进行了改良,推出口水素鸡这样的特色菜。从食物上便能窥得周师傅的匠心与情怀,蓁丰道是一家有底蕴有创造力,同时又饱含亲情温度的小店。

创业路不似预期 “加油团”齐心助力小店焕新

周师傅满怀创业的激情,却在开业初就遭遇了残酷的现实。店铺三月开始营业,刚开门就经历了两个月的歇业,未树立起品牌形象与口碑,从而导致销量低下,经营上入不敷出,周师傅向《加油!小店》节目组发出求助。节目组在收到周师傅的“着急令”后,便召集六位热血青年,携手两地专家,从小店面临的现实问题出发,助力小店重放光彩。

为提升品牌影响力,“加油团”特邀在上海餐饮行业有话语权的美食评论家和榜单评委到店试吃,举行专家试吃会,为小店争取曝光的机会。招牌叉烧、海南鸡饭、烧鸭、梅子酱等菜品也得到了专家们的一致好评。有了这场美食行业专家试吃会的经验,“加油团”成员后续为小店计划了一场更大型的地推活动,邀请大众品尝店内美食,吸引自然流量,提升小店知名度,也听取潜在消费者最真实的意见。

实地调研和两场活动进行期间,六位“加油团”成员各展所长,拥有创业经验的程晓玥和曾任职于全球知名会计事务所的涂毓麟在经营管理上为小店出谋划策;拥有直播带货经验的黄新淳和极具同理心的宋宛颖擅长从消费者的角度出发,提升小店的服务品质;人文传承短视频博主阮遇和社交达人曾展望则在店铺的视觉效果和活动布置方面各出妙招。最终,通过“加油团”的齐心协力,两场活动都顺利举行。

首次拍摄一个月后,节目组也进行了回访。经过“加油团”的努力,蓁丰道的堂食量和外卖量都实现了翻倍。《加油!小店》帮助周师傅将正宗的香港味道在妈妈的家乡扎根,后续也将助力更多平凡人的梦想发芽!

东方卫视连续八年播出《梦想改造家》,持续输出公益服务的态度,树立了多位设计师的影响,成为公益服务类节目的典范。这次,东方卫视又推出全新帮扶小店节目《加油!小店》,不再是从外观上进行改造,而是从经营理念上给予帮助、从小店主心理上注入力量,重拾城市烟火气,体现出“人民城市人民建,人民城市为人民”的精神。

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